Adidas Unite All Cities. Interactive Ramp
For Unite All Cities, I helped convert a thousand-meter underground loft—from the industrial era—into a concentrated center of street culture. The space was divided into four zones. Each zone had the individual visual design. The New York zone was devoted to street basketball. In the London zone, visitors could play soccer. The Moscow zone was designed as a stage, and it included a performance from a hip-hop star. The Tokyo zone an interactive stage for skateboarders.
· Concept Development/Art Direction
· Created Illustrations
· Overaw Prepress Process
· Video Projection for Tokyo Zone
· Hired and Managed Designers and Programmers