National launch of the new Porsche 911 Carrera
To highlight the iconic character of the new Porsche 911, the team of the brand and Louder turned the Moscow ‘Manege’ Central Exhibition Hall into a multimedia exhibition space that became a part of Porsche Night 2016, the capital’s annual society event. In a collaboration with SILA SVETA, we created the interactive zone with projection on the stand and vehicles, complemented by technology of directional sound, and performed a 3 minutes projection show on a main screen height of 7 meters, with all-round visibility and a total area of over 700 square meters. The event was attended by more than 1,400 guests and over 100 representatives of the media.
Сoncept design, 3d modeling and visualization.